Social media is a huge phenomenon. 

Research by DataReportal reveals that 4.24 million kiwis are using social media in 2023. New Zealand’s total population is 5.21 million. So that’s over 80% of kiwis using social media.

Business owners love this. Why? Because social media is not just a way to say “kia ora!” to your mates and cuzzies. It’s also a great marketing tool. It’s cost-effective and largely versatile – meaning that you can use it in many ways to achieve diverse goals. 

Let’s dive into more details. 

What really is social media marketing?

It is the use of platforms like Facebook, Instagram, Pinterest, Twitter, etc. to promote your brand and its products and services. 

But how do you use these platforms for marketing? Let’s take a squiz at the different types of social media marketing.

What are the types of social media marketing?

Content marketing

Posting and sharing interesting and important content with your social media community.

Paid advertising

Promoting your posts through paid advertisements. To properly implement this on Meta platforms like Facebook and Instagram, you need to be a Meta ads expert.

Influencer marketing

Promoting products through endorsements by popular personalities.

Livestreaming

Sharing videos of events and activities in real time, as they happen.

Audience engagement

Interacting with your target audience to establish relationships. 

Why is social media marketing so important?

In addition to being cost effective, social media marketing has other benefits, especially to small businesses in NZ.

Direct audience engagement – Brands can easily interact with potential customers directly.

Better visibility and exposure – Through social media, you can even find and reach a small business in NZ that can’t afford traditional marketing.

Booster for web traffic – You can use social media to promote your website and attract more visitors.

Retargeting opportunities – Appeal to people who’ve visited your website earlier but haven’t completed any marketing goals. 

Branding – Post unique content that represents your brand’s identity.

According to DataReportal, the average person switches between seven different social media platforms every month. So the more social media platforms you’re on, the more likely it is that potential customers will notice you.

Can you handle the jandal? Most small business owners don’t have the time to. 

Enter virtual assistants. 

Who is a virtual assistant?

Virtual assistants are qualified professionals whose services are available at reasonable rates. 

Drop us a hi on the chat along with your email address and we will forward you our Ebook on 153 tasks that you can delegate to a virtual assistant.

How do virtual assistants help with social media marketing?

Virtual assistants that specialise in digital and social media marketing can help you create and execute really elaborate strategies on multiple platforms. Chur!

Here’s what they can do for you,

Researching industry trends – Examining and analysing the latest trends in social media and marketing.

Social media content design – Generating graphics and videos that are posted on social media platforms.

Writing captions – Researching and generating captions to accompany social media posts.

Managing content calendar – Creating, implementing, and updating the social media content calendar, while coming up with content ideas, marketing goals, etc. for your brand. 

Managing ads – If your virtual assistant is a meta ads expert, they will create and implement paid ad campaigns, while reviewing the results of your current ad campaigns and suggesting future courses of action.

The best social media marketing packages in NZ

Social media marketing is not all that dear, but it can be really tricky. 

With 77% of businesses worldwide using social media to reach potential customers, it is one hell of a competitive arena. But there’s no need to worry. 

Our digital marketing assistants want to help you get your social media pages up and running. They’re also great strategists and have a lot of experience on social media dos and don’ts. Good as gold!

We’re among the top-rated NZ social media marketing service providers, with a focus on small business social media marketing. 

The packages we offer are built in with social media ad management services. It’s quite comprehensive. You can get a 50% off discount if you hurry. Just drop in for a chat on our website and we can take it from there.